Digital marketing is the use of online platforms and technologies to promote products, services, or brands to a global audience. It encompasses a wide range of strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and influencer partnerships. Unlike traditional marketing, digital marketing allows businesses to target specific demographics and track their efforts in real time.
SEO is focused on improving a website's visibility on search engines like Google, while content marketing involves creating valuable, relevant material to engage potential customers. Social media marketing leverages platforms like Facebook, Instagram, and LinkedIn to connect with audiences, build brand awareness, and encourage interaction.